Bob Marsh, CEO of LevelEleven explained it neatly: “Everybody raise your hand. Now raise it a little higher. Take that same idea and wrap it around a sales behavior, service behavior, whatever it may be, and that’s the idea [of gamification] right there.” Essentially the objective is to bring game like thinking and behavior into the learning of traditional corporate roles and tasks. Why? Well to make the course more engaging and more fun. It obviously works – a TalentLMS survey found that 79% participants believed they would be more productive and motivated if presented with more game-like learning environments. That belief translates into better outcomes too – a UC Denver study had learners scoring 14% higher after undergoing gamified eLearning courses.