Seth Godin speaking at Business of Software 2010 • Image by Betsy Weber
Renowned marketer, author, online influencer, and thought leader Seth Godin famously wrote:
“You don’t find customers for your products. You find products for your customers”
Seth’s advice also applies to creating eLearning content for students.
Conducting a needs analysis of your audience is an important part of every instructional design process. Producing the educational outcome that your target audience wants is every instructional designer’s ultimate goal. On the other hand, if you develop courses that don’t meet your students’ expectations, this can cause a number of problems:
you may irrevocably lose your audience, potentially eroding a future learner base your stakeholders and clients may lose confidence in you as an ISD professional all the time, money, and effort you spent producing the content will feel wasted
Tags: elearning • Instructional Design • Online Learning • pedagogy • User experience