We all know that proper training goes a long way in enabling salespeople close deals efficiently. Successful reps tailor their sales conversations to meet the needs of prospects and convey their products’ value proposition in an effective manner. Today, let us look at three best practices of training your sales folk to hold winning conversations with potential customers.Best Practice 1: Empower Reps to Open a Good Conversation
It is rightly said that well-begun is half done. Salespersons, who open conversations effectively can close deals better. Here are three sure-shot tips to enable your reps start a successful sales conversation.1. Ask your reps to “survey” prospects online
Salespeople must go through the prospect’s website and visit his LinkedIn profile. This would give them a reasonable idea of the prospect’s business and his needs. Armed with this information, reps can address the needs in the first few vital minutes of the conversation.