4 Measurement Strategies That Create the Right Incentives for Learning

Why measure learning?

The easy answer is to track learner progress. The subtler, more powerful answer is to drive learner behavior.

Dan Ariely, behavioral scientist and best-selling author of Predictably Irrational, discovered firsthand how much a measurement strategy can change how we act:

“At MIT, I was measured on my ability to handle my yearly teaching load, using a complex equation of teaching points. The rating, devised to track performance on a variety of dimensions, quickly became an end in itself. Even though I enjoyed teaching, I found myself spending less time with students because I could earn more points doing other things. I began to scrutinize opportunities according to how many points were at stake.”

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