Today’s learners are presented with hundreds of things to do and hundreds of decisions to make each day. Breaking through the information overload can be tough when you’re trying to promote your courses to learners. While the adage, “Build it and they will come” may be true for a baseball field, it doesn’t work the same way for eLearning.
Don’t despair – we have five suggestions for how you can keep your learning top of mind and make sure that when you design it, they will enroll.
Advertise your courses.
Learners don’t know what they don’t know. And if you’re not advertising your courses – on banner ads, on the intranet, or in the learning management system, they may not even be aware that your course is available. Look for innovative ways, as well as old school tactics (posters and email alerts, anyone?), to notify your audience that training is available.
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