Is there a more critical function in most companies than enabling sales professionals to excel their jobs? After all, a high-performing sales force is the lifeblood of most organizations including non-profits. Most businesses realize this already — but many often allocate sales training resources in the wrong areas. According to Bersin & Associates, 73% of companies believe their most valuable learning approaches are informal, yet only 30% of resources are focused there.
Try this number on for size: On average, large organizations spend close to $1,000,000 per year on sales training. This is a staggering figure considering that studies show 70% of what sales people learn about how to do their jobs, they learn from informal approaches.
Tags: business goals • informal learning • Online training • Sales Training