OMD research: viewers switch devices regularly while the TV is on (Image credit: Nathan Daniels)
How many devices do you own?
For me, the answer is a whole lot, perhaps too many.
I have two iPads, two iPhones, a Samsung Galaxy Tab 10″, a Nexus 7, a Moto X, an old Motorola Xoom, three Kindles, a touch-enabled Windows 8 laptop, two Apple MacBook Pro laptops, an iMac and a Windows 8 PC.
What about you, how many devices do you own?
If you answered more than one, we are not alone here. According to Cisco, by the end of 2014, the number of mobile-connected devices exceeded the number of people on earth, and by 2017, there will be nearly 1.4 mobile devices per capita.
What’s your time to screen in the morning? In other words, how long does it take from the time you open your eyes in the morning to the time you reach for one of your devices?
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