One of the most important factors of establishing a company or business is the defining logo but, as a graphic designer will tell you, creating a logo that is both unique and functional is not as easy as many would have you think. These are the most common mistakes made by web designers when creating logos:
Chaotic typographyAs anyone in the graphic design industry will tell you, typography really can make or break a logo. It needs to be kept simple without compromising on the intended message – don’t use too many fonts or weights; don’t use odd or ultra thin fonts; don’t space the letters too far apart or too close together.
Tags: graphic design • logo • Web Design