Games with Purpose. We are a BAFTA-winning applied games studio that create games which empower, educate and transform behaviour.

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Posts by Preloaded

VR with Purpose: Better than reality

While the quality and fidelity of VR will soon allow us to replicate our world, we believe the slavish pursuit of authenticity actually misses a […]

Introducing VR with Purpose

The main focus for VR in 2016 was the technology. How good is it, what is the difference between the various platforms, and perhaps most […]

Zero Threat: How we did it

Cyber security is a global issue and this post is about the design thinking behind our latest Game with Purpose, created not for gamers, but […]

The Science Museum’s first VR experience

In collaboration with the Science Museum and Samsung, Preloaded are very excited to announce the creation of the Handley Page VR experience developed for the […]

The Universe in an inkspot

Stephen Hawking’s ‘A Brief History of Time’ is one of the most important books of the 20th century and for very good reasons. It helps […]

Superbugs: a game to save the world

The Longitude Prize is a 5-year long challenge with a £10 million prize fund, run by innovation charity Nesta. It aims to help find a […]

Your questions answered: how to design games kids want

This Q&A highlights some of the questions raised in our recent webinar masterclass, ‘How to Design Games Children Want’ on July 6th 2016. Here Phil […]

CMC rebooted: VR, audience-data, hands-on play and lots of kids!

This year’s Children’s Media Conference (CMC) brought the excitement of emerging platforms and a newfound emphasis on data and user research as inspiration and validation. […]

How to fail (and succeed) with digital / physical play

This year’s toy fairs again showed an industry in hot pursuit of products that adeptly transcend digital and physical play, and whilst high profile failures […]

Your questions answered: games, training, xAPI and…robots

By popular demand, this follow up Q&A responds to the issues raised in our inaugural training games webinar, ‘The state of play: Games with Purpose’ on May 5th […]

Virtual reality with purpose

So virtual reality is officially back! With Facebook’s Oculus Rift acquisition offering the potential of a mass-market Head-mounted display (HMD) device and Sony’s innovation strategy […]

Preloaded and the future

Yeterday we made a big announcement. Before the dust settles, I wanted to share my thoughts on why we’ve made this move and what it […]