Building a Business Case for Customer Training: Highlight Potential Revenue Generation

We recently released the eBook "Building a Business Case for Customer Training." So far, we've shared the first two steps to build an effective business case for customer training: outlining your pain points and providing potential cost savings. Today's post will be covering step 3 of building a business case: highlighting revenue generation.

To craft an even more compelling argument for a built-out training program, try framing your business case around revenue generation, as well as cost savings. The following metrics can help:

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