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Your car just broke down and you need to get it fixed.

You head to the nearest mechanic and they give you a quote.

But how do you know if you can trust them?

Is it a look in their eye? A handshake? Service medals on the wall?

If they get it wrong, you’re unlikely to stay, but if they get it right, you’re likely to convert, and recommend them to your friends.

While you’re not always able to provide in-person trust-building cues for your courses, building trust with your audience has never been more important.

If people trust your brand (source):

50% will pay more for your services; and 83% will recommend you to others.

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