Don’t have an LMS? Need more detailed reports than an LMS could provide? Want to track your course data in both an LMS and an external reporting service? Perhaps you find the xAPI too complex to implement? And/or maybe you need more data than the xAPI can provide?
The web development industry has seen a huge demand for more analytics. Those numbers and reports are used to improve sites, drive more traffic, and push users through goals (eCommerce, time on site, page views, etc).
As detailed analytics and customizable robust reportage becomes more common in the web development world we are seeing more and more demand for detailed data and reports in the eLearning industry. It’s not enough to know that Johnny passed the course; we need to know how many times Johnny viewed slide 3. With that level of detail we can identify what works (and doesn’t) in our courses and make improvements.
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