In this episode of LMScast with Chris Badgett of LifterLMS we discuss creating a brand and online courses in the health field with mind scientist Dr. Charles Parker from Core Brain Journal. Charles operates in the field of mind science. They discuss building a brand in the health world and operating in a new field of medicine.
Having a way to tailor your message to your market is an important aspect of branding your product or service, because branding comes down to a very personal level. One of the big takeaways is creating product specific branding, and Chris and Charles go into depth on that.
Charles shares his story of how he got into mind science. He tells how he developed his interest and shares the knowledge he has in mind science, and how it relates to selling courses. Charles lectured doctors in psychopharmacology nationally for 20 years. He has a podcast and has done blogging on WordPress.
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