Creation of Value and Intangible Assets: the Paradigm Shift

Airbnb, which doesn’t own a single square meter of real estate, is estimated to be worth $30 billion, which is more than the combined value of the Hyatt and Marriott hotel chains, and two and a half times that of the Accor Hotels Group. As of January 2017, Facebook is worth $385 billion, which is more than triple the value of Total and seven times that of Airbus. Google is currently the top enterprise firm worldwide in terms of market capitalization, with an amount of $560 billion.

Uber, while not possessing a single vehicle, is the largest taxi company in the world and is valued at $62 billion, two and a half times the market capitalization of Renault. Microsoft has spent $26 billion acquiring LinkedIn, the foremost business networking service in the world; and Netflix, the online video subscription service, is weightier with its $60 billion value than Kellogg’s, the Campbell Soup Company, and chocolatier Lindt combined. Snap, which owns the temporary-photo app Snapchat, is valued at $25 billion, equivalent to Saint-Gobain, Essilor, or Vivendi, and considerably more than Michelin, Carrefour, or Publicis.

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