My all-time favourite example of augmented reality has been reinvented.
When I first saw BMW’s augmented reality glasses on YouTube over 8 years ago, I was excited. It heralded a new dawn in educational technology. A golden age in which learning & performance would be transformed.
Then… nothing.
For years afterwards, augmented reality seemed to be trapped in the mystical realm of what it “could” do in the future. Indeed it offered amazing potential, but with too few examples of the technology in use, not much reality was really being augmented.
More recently, Google Glass has been making in-roads, though I consider it more of a data display device than an AR headset. And Microsoft’s work on HoloLens is truly inspiring, but it’s not quite ready yet.
Tags: Augmented reality • BMW • brand • content • corporate. • Customer Service • e-learning • education • elearning • glasses • google glass • hololens • Hyundai • inbound • leadership • Marketing • Strategy • Virtual Guide