eLearning Best Practices For Digital Signage

Best Practices For Effective Digital Signage 

The first time I heard the term digital signage was back in early 2000 when I was working as a graphic designer specializing in retail signage. Back then, businesses were launching their own in-house TV networks to better communicate with staff and customers. A few large corporations ran their own private cable or satellite networks, while others simply recorded content and shipped out VHS tapes to branch offices and retail outlets.

As recording and playback equipment became cheaper and easier to use, corporate video really started to take off. Pretty soon, folks who didn’t know much about video production were doing their own non-linear editing on Macs and sending videos across the country. These videos were being used for everything from employee training to advertising. I remember seeing these small TV/VHS player combo units sitting on store shelves running infomercials on an endless loop. This was before flat screen TVs and the internet. Eventually VHS tapes were replaced by DVDs and the rest is history.

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