Organizations are finally starting to see the benefit of cross-functional approaches within management. Marketing is no different. The David Packard quote “marketing is too important to be left to the marketers” is not only shared, but also put into practice as the business landscape continues to evolve. Why? It is not to diminish the role of marketers. Rather, it is to drive attention to the fact that today, everyone needs to find their inner marketer. It is important for all of us to drive value for customers across the board. Cultivating this mindset at an organizational level leads to success in our fast moving, competitive world.
With things moving so quickly, we can all benefit from a good understanding of marketing fundamentals. Embracing the fundamentals can help you: