eLearning: The New Corporate Profit Center

“We’re looking to you and your company as our new rainmaker.”

I’d never really thought of an eLearning instructional designer like myself as a rainmaker for large companies before. But, as I sat at the 12-seat conference table and listened to the fourth Fortune 500 company executive in as many months excitedly explain his plan for an online membership university, the idea was starting to sink in.

It’s not that I didn’t understand the concept of how online universities can make money. I experienced it first-hand when I started one of my own back in 2008 for solo entrepreneurs. That site had a monthly membership of 1600 and each member paid a $587 annual membership fee to get four new courses per month and membership in a private “mastermind” Facebook group. A large business consultancy bought out my little university in 2010 and it was at that time that I realized the profit potential in Business to Consumer (B2C) eLearning. But large corporations weren’t seeing the value then; to them, eLearning was just something for internal employee training or, at the very most, vendor training.

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