Extend Your Conference Content

Our annual conference is our flagship education product. Naturally we want to maximize our investment and extend the reach of this great content.

Unfortunately, most associations are doing it wrong.

It’s time to forget about repurposing and embrace PURPOSING.

But repurposing is efficient and responsible!

Repurposing suggests we can efficiently reuse components of education that has been delivered (past tense done) for additional meaningful learning opportunities. And we can’t. Example: Captured conference recordings are not good learning opportunities. Why? Because what’s been captured was designed for a learner in a live classroom learning space. Can someone be determined and dig in to learn something from a capture recording? Sure – but they will more likely google the subject than sit through an hour long video of a slide deck. Once removed from the classroom and situated in a virtual learning environment, we have different expectations of how we want to interact with content. Captured lecture is not designed to be chunked out or accessible in online learning environments.

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