Today, businesses are collecting more data than ever before. But data without insight is meaningless, and insight without action is pointless. The biggest question organizations face is how to make sense of it all—how to sift through everything to find meaningful information that helps to tell a story about customers, product insights or industry trends that can help drive a business forward.
On the latest episode of Modern Workplace, Susan Etlinger, industry analyst at the Altimeter Group, and Gabi Steele, data visualization scientist at The Washington Post, discuss the challenges businesses face in turning data into actionable insights and the best course of action for getting started. They talk about key issues, including: