Finding Product Market Fit and Selling Online Courses to Professors with Justin Wilcox from FOCUS Framework

The topic of discussion in this episode of LMScast with Chris Badgett of LifterLMS is finding product market fit and selling online courses to professors with Justin Wilcox from FOCUS Framework. They discuss Justin’s journey in creating his book, and they dive into the power of blogging.

Justin is the creator of FOCUS Framework, which is a workbook series on how to take away all of the overwhelm and confusion of figuring out how to start a business. It allows you to easily navigate questions such as, “Who should I talk to when I’m starting a company? How should I price my products? How should I do my marketing?”

Blogging is a very powerful form of media for many reasons. Chris and Justin dive into the details of how blogging can help you find business opportunities and how it can help you strengthen your skills. Chris shares the story of how he made his way into the LMS world through blogging. It also allows you to explore the cutting edges of an industry.

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