You hear a lot of chatter over the last decade about how everyone hates their learning management system. Some people even think customer dissatisfaction is the reason there are 700 LMS vendors. I don’t think that is the case. I’ve spoken with hundreds of vendor references over the past few years and I have found plenty of buyers who say they love their LMS — although I also find many more who are neither thrilled nor dissatisfied. LMS customer satisfaction is actually more of a bell curve, ranging from extreme hate to true love.
Perplexed by today’s market reality of 700 viable LMS vendors and the yin/yang of loving/hating LMS providers, I have also been thinking about who is at fault when there is a mismatch. Does the vendor deserve the blame? The customer? Is LMS love or hate predestined, or is self-determination involved? Can a buyer do certain things that improve the odds of love or hate?
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