When you are developing an eLearning course, you don’t typically think about persuading your audience. But, persuasion is not only for marketing and sales professionals, it can also be used in eLearning design! Facts and concepts alone won’t significantly change the way your learners think, do, and feel. The trick is to get to know and apply the most effective persuasive strategies to move your audience’s intention into a desired behavior change or action. You have to carefully choose every element on the screen to do all the coaxing, cajoling, imploring, and pleading to engage and persuade your learners to do something new.
Tags: elearning