Jacque Lee presenting her SWOT Analysis.
Globe University-Woodbury graduate, Jacque Lee recently returned to campus to take some refresher courses in marketing to apply toward her current position as the Chief Executive Manager at Silva Screenprinting & Dist., LLC. In her current role she is responsible for brand image, brand experience and brand promise.
As her final project in her marketing class she presented a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis of Silva Screenprinting. A SWOT Analysis is a business technique used to understand a company’s strengths and weaknesses in order to identify the opportunities and threats a company may face.
“Implementing a SWOT analysis was the best strategy to add to an effective marketing strategy,” said Lee.
Tags: Alumni • Alumni Spotlight • Globe University – Woodbury • Graduate • Marketing • Refresher Courses