Help Your Members Across the Digital Readiness Gap

The digital divide is shrinking in some parts of the world: 87% of Americans now use the internet. But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap.

A new report from the Pew Research Center, Digital Readiness Gaps, examines the attitudes and behaviors that make people unwilling and unprepared to pursue online learning. Pew found that 52% of U.S. adults are “relatively hesitant” to use digital tools for learning. Let’s look at the reasons for this hesitancy and how you can help members become more digitally ready to pursue online learning.

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