How Companies Use Gamification To Motivate Their Employees

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Gamification, the idea of using game-based techniques to increase engagement in a non-gaming activity, might have began as a novelty reserved for web 2.0 social startups, but is now an accepted part of the web in general and the eLearning industry in particular.

And not just in eLearning courses meant for the general public — gamification is big in business and corporate training too, while an increasing number of enterprises is implementing game based eLearning courses or adding a touch of gamification to their existing courses.

And it works.

There’s nothing like a little competitive element to increase learning engagement and have enterprise employees try to outdo each other. Gamification, after all, is not that different from decades old employee motivation techniques such as “employee of the month” awards and employee recognition programs.

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