How Micromarketing Can Increase CME Course Subscriptions

Learn where micromarketing and CME software intersect.

Microstretching is a passive stretching technique that slowly and gently increases stretching capabilities. Microlearning uses short instructional sessions to educate (while also increasing the brain’s capacity).

As you might expect, micromarketing follows a similar reasoning. Using small and focused strategies, you can expand your influence with intention.

It’s not enough to have your CME course be industry compliant. It’s not enough to offer every last bell and whistle. You need to communicate the value of the course and inspire people to register. To do so, you must reach the right audience, with the right information, at the right time.

You can grow your association’s course subscriptions with a few simple micromarketing techniques.

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