How to avoid the contributor bias in crowdsourcing

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As anyone that’s ever managed an online community will tell you, there is nearly always a small core of users who provide the bulk of your input.

Whether it’s Wikipedia or citizen science, crowdfunding or discussion forums, you will find that a small section of your userbase are doing most of the work.

It has meant that the trusty 90:9:1 heuristic has remained remarkably stable as communities have evolved online in recent years.

Whilst there is a degree of inevitability to this, a recent paper explored whether it was healthy for the community.

Participation bias

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