In an industry like sales, when employees don’t take training seriously, they don’t learn the concepts you want them to learn. In the case of utility workers, not taking training seriously could be a significant safety matter.
Take the example of DTE Energy. As a Fortune 500 energy company, DTE wanted employees to take pre-job safety briefings seriously. Instead, they saw inattentive body language from participants and a lack of effective teaching methods from supervisors. To fix this problem, DTE created a video-based program with Expand that took a playful approach, while also demonstrating the importance of the information included. You can check out some clips from the finished product here.