How to make corporate risk analysis the life of the party

I have a friend called Ed. He is smart, alert and doesn’t try too hard to be funny. Separate to this, he is a Reinsurance Analyst. No-one knows what a Reinsurance Analyst is, few care to find out. This creates a quandary because he likes his job, it’s interesting and he wants to talk about it. But it’s hard, because there are few ways to sell Reinsurance analysis without trying too hard to be funny. Few listen.

eLearning struggles with the same problem as Ed.

Ed wants to deliver content to people, Ed wants to see them react positively to it and yet Ed is limited because his content does not inspire enthusiasm. Ed is aware there are ways to force this enthusiasm but they are at odds with what he wants to present.

So how can he get around this? He has a patter now. It’s good, I’ll tell you why.

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