In conversation, we use terms like “great”, “exceptional,” or “very useful” to express opinions, such as what we think of a Christmas or gift or the performance of our favorite team. When we use these terms, there is an assumed measure of “value” expressed. But these same words cannot be used in the corporate world when it comes to justifying the value that any investment — like eLearning — brings to your organization. Where life makes room for subjective reactions, accounting requires numbers and facts.
This is why business entities need a different way to justify their investments in training and continuing education. Proving how an initiative will deliver a positive Return on Investment (ROI) is the best way to provide this justification.