Selling your online courses through paid advertising can be effective, but when it comes to building trust and rapport with your audience, nothing beats high quality content. After all, when you create high quality content that actually helps your audience, you’re demonstrating your expertise by letting them experience it for themselves.
Plus, you’re beginning the relationship with your audience by offering them something of real value – information that you’ve taken the time to meticulously curate.
When I started blogging regularly in 2010, it wasn’t with the idea of selling online courses. Instead, I was looking to build up enough credibility to land a book contract (it works for that too!). Since then, I’ve written more than 500 articles for outlets like the Harvard Business Review, Forbes, Fortune, Time, the Huffington Post, the World Economic Forum blog, and more.
Tags: content creation • content marketing • content strategy • course marketing • online course marketing