A hashtag is a unique strategy for categorizing messages on Twitter and is seen as a very powerful marketing tool by businesses.
The # symbol is precedes the tag followed by one or more keywords that will properly lead individuals to conversations and discussions pertaining to a specific topic or theme.
There are several advantages that come with using hashtags. These can be used for casual or business purposes to increase awareness, as well as improve your reputation online.
You should also learn the proper ways to make a hashtag for online success.
In micro-blogging community as vast as Twitter, the hashtag is what will collate all ideas under one thread so that you get a more targeted user experience, instead of just running through thousands of random tweets and wasting time.