<p><span style="font-family: Cambria, serif; font-size: 18px;">Making the connection between a school that uses classroom technology and an improvement in pedagogy standards is not difficult. The evidence is out there and it’s overwhelming. Teachers using edutech on a daily basis now wonder how they ever managed without it and their pupils, whose lives are largely digital-centric, expect it as their norm. And making further connections between edutech and higher rates of conversion from parent show arounds, improvements in marketing successes and even greater acceptances of increased fees are all eminently possible and factually available from edutech-using schools.</span></p>