Do you want to sell more courses and drive more revenue? In this article, Ross Beard shares some marketing strategies to help online training providers attract more customers and sell more courses.
Today’s training industry is ultra-competitive. The Learn 2020 project found competition to be one of the three biggest challenges online training providers will face over the next five years. With more and more solutions entering the field, it’s more important than ever to differentiate through marketing.
Here are three simple marketing strategies you can use to differentiate your offerings and sell more training courses.
1. Understand your ideal customer