Most salesmen dislike training for many reasons, be it instructor led or computer based. Some of the reasons being – losing their valuable selling time in the training hall or being subjected to tons of information, and so on. Also, most of them think training is simply not worth their time, especially in between their hectic schedules and sales targets. They think that sales training is very complex and unmemorable and they are right. Research shows that if learning is not reinforced in an ongoing manner, then 80-90% of learning is lost one month after training (Source: trainingindustry.com).
So, companies need effective learning solutions to train their salesmen anywhere, anytime and micro learning which a just-in-time learning, answers this need.