At Skilljar, we are seeing innovative companies apply customer training principles across the entire customer lifecycle, not just during the implementation phase. Companies that offer training from pre-sales, through ongoing success, are able to help customers gain the most value from their products and services. This leads to the virtuous cycle of increased product usage, higher customer satisfaction, and lower churn.
We've collected best practices into our new eBook - The Guide to Customer Lifecycle Training. What is the customer lifecycle? It is the process that a customer goes through as they consider, purchase, and deepen their use of your product or service.