Online courses explode, but 90 percent of enrollees drop out within two weeks. Why?

The recent growth of online education has been astounding. Last year, 35 million people signed up for at least one online college-level class. That’s more than double the previous year’s enrollment. The popularity of online learning is easy to understand. Today, students have access to well over 4,000 courses in a wide array of subjects, from chemistry to philosophy to graphic design. They participate at a time and place that suits their schedule. Many courses are free.

There is, however, a serious problem now keeping online education from reaching its full potential — low retention rates. About 90 percent of enrollees in “MOOCS” — short for “Massive Open Online Courses,” which have unlimited registration and are the most popular online education product — drop out within two weeks.

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