Online PRM Communities - Build or Buy for Higher ROI?

Creating an engaging online Partner Relationship Management (PRM) community - which your resellers, service providers and/or alliance partners will actually use doesn’t need to be a complex coding exercise. Even if your core business is devoted to developing innovative web and/or mobile applications, your developers can be better utilized on billable customer projects, or on minor customizations.
 


One-to-many partner relationship management portals serve important functions, including:

Onboarding, training and certification

Managing partner profiles including contact information and specializations

Sharing and storage of rich content like video, marketing collateral and technical documentation

When integrated with a CRM application like Salesforce or Microsoft Dynamics: tracking leads, sales opportunities and support tickets

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