The advancement in technology and its incorporation in our life has led to generation of data in huge amounts. Data is drawn from mediums like cell phones, social media, e-commerce sites, healthcare surveys, internet searches, etc. The availability of large data sets has paved the way for Big Data – a field which refers to the huge amount of information available that can be used in various sectors like finance, marketing, logistics, etc. to get insights and produce better results. Data traffic per active smartphone is expected to increase five fold from 1.4 gigabyte (GB) per month in 2015 to 7 GB per month by 2021. In 2021, 99 per cent of the region’s mobile traffic will be from data. (Source: Ericsson Mobility Report India edition).
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