The rise in social technologies has enabled the ideation process to be outsourced to the crowd in ways never before possible. However, whilst soliciting input from thousands of people can seem a good thing, it can also make sifting through the suggestions incredibly challenging. That was the conclusion of a recent paper from researchers at Arizona State University.
“The very nature of crowdsourcing means that ideators can be overwhelmed by the number of ideas generated, rather than inspired by them,” they say. “There are several issues that need to be considered in systems that operate at this scale, such as the organization of the ideas, as well as the subsequent convergence on the best ones.”
Sorting the wheat from the chaff
Tags: Crowdsourcing • ideation • innovation • Social Business