Stakeholder Buy-In: the Secret to Project Success

By Andrea May

It's been said that change is the only constant in life. I believe, however, that life holds one more constant: human beings are wired to resist change. In fact, it's been proven that our cognitive biases drive us to maintain the status quo. What's more, our resistance increases when benefit of change to us as individuals (the "WIIFM") is unclear or absent.

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