Teaching Product Marketing Managers Think Innovatively – A Learning Expert’s Perspective

Innovation distinguishes between a leader and a follower. – Steve Jobs

Novel marketing ideas go a long way in ensuring the success of a new product. Product marketing managers need to think-out-of-the-box to make their companies’ offerings a big hit. But, how can innovative ideas be generated? What does it take to ignite the creative spark that transforms a normal product into a best seller? Well, we need to LEARN to be innovative. And the good news is, it is not very difficult.

Research conducted by INSEAD academician HalGregersen, along with Clayton M. Christensen (professor of Business Administration at the Harvard Business School) and Jeff Dyer (professor of Strategy at Brigham Young University’s Marriott School) reveals that two-thirds of the skills needed to produce groundbreaking ideas can be taught. They point out that innovative people posses the following five skills.

Read the full story by

Tags:

RELATED READS
Maximize Your Sales Training Opportunities With Microlearning Video-based Learning for Effective Training Programs

From our Network

9 Best Practices To Create Memorable Customer Service Online Training

4 Steps To Ensure You Create Stories Of Relevance

Are Education Policies Really Meant To Help Education?

eLearning: The Students As Silent Stakeholders - Part I

10 Just-In-Time Online Training Resources EVERY Organization Should Have