Teaching Product Marketing Managers Think Innovatively – A Learning Expert’s Perspective

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Innovation distinguishes between a leader and a follower. – Steve Jobs

Novel marketing ideas go a long way in ensuring the success of a new product. Product marketing managers need to think-out-of-the-box to make their companies’ offerings a big hit. But, how can innovative ideas be generated? What does it take to ignite the creative spark that transforms a normal product into a best seller? Well, we need to LEARN to be innovative. And the good news is, it is not very difficult.

Research conducted by INSEAD academician HalGregersen, along with Clayton M. Christensen (professor of Business Administration at the Harvard Business School) and Jeff Dyer (professor of Strategy at Brigham Young University’s Marriott School) reveals that two-thirds of the skills needed to produce groundbreaking ideas can be taught. They point out that innovative people posses the following five skills.

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