The Changing Face of Life Science Product Launch, Part 2: The Launch Toolkit

In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become more strategic in product launch planning. In the first installment, Ann discussed how Life Science Product Launch had changed; in this post, she shares strategies for succeeding in the new environment.

Q: What are some tips for thriving in this new product launch environment?

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