In the 21st century, any business organization or educational organization that wishes to instill mindsets that nurture creative and innovative thinking needs to understand that this is an impossible task unless you first create a real sense of engagement in the mission of the organization by those who are part of that organization. The advance of technology and increased use of the world wide web in many facets of our lives has created a dilemma for both business and educational organizations. They know that in order to solve the complex real world problems that buffet their organizations, they need learners and employees that will make use of their creative and innovative talents but the truth is that both learners and employees are using these talents but mostly in activities outside the mission of the organization.