The Science of Orienting Response: What Is It About Media That Engages Learners?

What is it about media that captivates people?  How should I be using more media (or less media) in my instruction?  At what times?  For what purposes?  Here’s some amazing research I bumped into this week that answers those very questions.  The science behind learner engagement, regarding media use, goes all the way back to a Pavlovian concept called, “orienting response.”

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