It didn’t take long for Karl Kapp to be “seduced” by the idea of creating an epic 3-D video game for salespeople—considering the idea included zombies. During “Zombie Salesapocalypse: Making an Epic 3-D Immersive Sales Video Game,” Kapp took the audience through the process of putting together a game that is still in development.
He quickly took on the obvious question: Why zombies? His answer: “Why not?” But the inclusion of the fantasy element has various positives, he said, added onto the fact that games can be more effective than traditional learning. In playing a sales game set in a zombie apocalypse, learners find themselves in an unfamiliar environment, and are as a result more open to feedback. Also, failure and experimentation are allowed and encouraged, which is useful for a learning game.