This is Where EdTech Companies Miss the Mark

Districts spend billions of dollars annually on edtech for their schools. As more and more places go 1:1, that number will continue to rise. Because of this, there are hundreds, maybe thousands of companies trying capitalize on schools spending money. I don’t have numbers to back it up, but I would guess that most of these companies fail or don’t deliver on the promise of the product they create. 

There are lots of reasons for companies not succeeding including poor leadership or half-baked products. But I believe that even completely realized products that have sold to schools in the edtech world can fail and these are some of the reasons why. This post is mostly anecdotal, but it is derived from pitches I hear from these companies that may have a dedicated sales staff.

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