What are the characteristics that come to mind when you think of sales professionals? Chances are, one of the first attributes that came to find is competitive. It’s also what can give some salespeople a bad reputation for being too pushy to get the sale. It probably also explains why gamification has, at least from my own perception (I know, not the most scientific approach), seen a faster uptake of gamified platforms, systems, and apps than other areas of business.
The reasoning goes that if sales employees are competitive, and games are inherently competitive, turning sales jobs into game-like atmospheres should tap into that natural drive, amplify it, and boost sales performance. Following the same logic, the game elements that drive competition should be the best suited for gamified sales platforms, right? Points and leaderboards should serve as great motivators.