Using imagery and terminology to deliver Epic Meaning

In recent weeks, we’ve been talking a lot about Epic Meaning. This is the desire to do something that matters, and it’s a hugely powerful way to engage your learners with their online learning.

There are many ways to instil Epic Meaning into the minds of your learners, and one of the most effective is to get your imagery and terminology right!

So before you start rushing around crafting your training programme, take a step back to consider the wording and the types of images you’re going to use throughout.

Here are a few of the ways this might have a big positive impact:

Bring your training to life

There’s nothing worse than a boring training unit with rubbish stock images. You’re turned off the very moment you lay eyes on it…

But the way you phrase something can completely change how it’s received. No-one is excited to learn about health and safety, but as soon as you start framing it as “become a certified life-saver!” then you’ll find it much easier to drum up interest.

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